The development of e-Commerce in Mexico has had to overcome all kinds of obstacles to improve its implementation . The technological, habit, trust, regulatory and fiscal barriers are being overcome little by little, while the sector seems to concentrate its efforts in the search for immediacy . Electronic commerce, which was born under the premise of shortening distance, now competes against the time factor.
Amazon has managed to reduce its delivery times, dispatching orders in an hour or two hours in NY or Chicago and other cities with a surcharge. Following the trend, other large digital businesses have opted for the same day delivery as a way to improve their sales and enhance their customer service. Now, large online retailers worldwide adapt to express delivery to shore up their online sales channel.
Electronics, clothing, footwear, accessories and accessories are products that seem made to measure for the same-day delivery . Easy to transport and distribute, fashion orders have the logistical plus of physical stores, which can function as dynamic warehouses to distribute the stock or as points of return or customer service.
Shortening times is not just for the big
Mientras Walmart, Elektra o Palacio siguen peleando por las entregas express, el sector pyme online intenta incorporarse poco a poco a esta corriente de inmediatez. En algunos casos, los costes materiales de un reparto contrarreloj son inasumibles para muchos negocios digitales, pero hay un número creciente de partners logísticos especializados en fulfillment y distribucion inmediata.
Rapid delivery , in addition to a logistical challenge, tests the ability of an online company to respond to unforeseen events and problems. If it is possible to facilitate a change or a return with the same agility with which an order is delivered, the client will value very positively the response capacity and the attention received, generating a mutually beneficial bond of trust.